This video ran on clarionledger.com‘s niche site, Get Fit Mississippi. As you probably know, Mississippi is the most overweight state in the U.S., and this website was a way to motivate people to get healthy.

This video was the kickoff in a series of weight-loss success stories. Alisha DeVille, a mother of three, managed to lose 120 pounds in 16 months through exercise and the Atkins Diet. Since I planned to make several similar videos documenting others’ weight loss stories, I decided to focus on one element of DeVille’s weight-loss challenge: her children.

I wanted the rest of the video to be upbeat and motivational, a la The Biggest Loser. That was my inspiration anyway. I played with some image animation for the first time – note the split screen, you like that right? – and I synced it with some royalty-free music (from GarageBand).

All through the process, DeVille was really cooperative. She was actually working on getting endorsements at the time, so she was ready for any publicity. She e-mailed me to let me know she loved the finished product.

Weight loss success from Aaron Spencer on Vimeo.

Alisha DeVille, a Madison, Miss. mother of three, lost 120 pounds in 16 months with exercise and the Atkins Diet.