I can’t wait until we get the new Maven video player. Gannett and Maven made their pact in November and now we’re finally starting to see fruit. The Maven player can be embedded at story level and can play videos on the front page. It’s so much better.

app.com (left), desmoinesregister.com (right), 4/14/08

The player provides buttons to e-mail or link to the video and to play it full screen. Nice. And did I mention you can embed the video at story level??

Of course, it all depends on how newspaper.coms will use the player, but I’m not seeing serious flaws with the tool.