Don’t worry, it’s OK to scroll
Now your Web design 101 notes are even more outdated. Turns out people don’t mind scrolling anymore (at least vertically, I’d venture to say). This from Polish researcher Michal Pryslopski via this E-Media Tidbits post at Poynter Online:
Eyetrack research showed that conventional wisdom was changing — his audience had become more inquisitive than previously assumed. They are abandoning the habit of focusing on the top-left corner of the page.
Looks like readers are treating the Web less like print and more like the Web.
I wonder how many news Web sites still try to cram everything into the above fold?