Case study: Social media and trash TV
I admit Bravo! programming is a guilty pleasure of mine. Heck, I don’t even feel guilty about it. It’s like junk food for my brain and I love it.
One of the new shows Bravo! serves up is “Watch What Happens: Live!,” a late-night, call-in show featuring Andy Cohen, the Bravo! programming VP who also hosts the Housewives series reunions. NPR called it “a gay ‘Dick Cavett Show.’”
The show fills a void left by the network’s programming: A place for viewers’ input on the dramatic lives of Bravo! reality stars. It’s made possible with live phone calls (titillating), email, and comments on Andy’s Facebook and Twitter.
Here’s a clip of a recent show with Top Chef judge Tom Colicchio, whose (lack of) hair was the subject of viewers’ concern:
From what I can see, Andy gets viewer comments from producers written on little cards, which he reads to his guests. Pretty standard. But unlike other shows that rely heavily on social media, Rick Sanchez for instance, the comments are often deeply personal. And mean. And hilarious. They often ask questions I would have asked, flatly addressing rumors I’ve heard or some oddity on a show.
They make me say, “OMG yes I wanted to know that!” Which is exactly why social media exists.
